Do You Suppose That GM Should Think About Changing Its Name To Something Else?
There have been quite a few corporations that have replaced their names subsequent to coming under fire and going down into economic failure. Some of the companies that have done that include ValuJet or at the present known as AirTran, Altria or as you may have some time ago known it, Philip Morris, and Xe, that was one time known as Blackwater. Even electronics maker LG has altered its name from Lucky Goldstar to just LG and claimed that it stood for Lifes Good and now its doing superbly with its sales of consumer electronics and appliances.
These corporations have done well with the name modification; it is as if they are cracking what they once were and becoming a another company with a polished, pure representation.
Marketing professionals across the country agree that the rebranding of GM could be a respectable thing. If the target is to attempt and put this company on a immense diet and just turn it into a smaller car manufacturing company, Im not sure thered be that much injury in rebranding, said Jean-Pierre Dube, a University of Chicago marketing professor. The name isnt in good form, he said, so they have little to lose.
The General Motors brand has already grown to be a flawed brand, with a reputation of constructing bad quality cars and now with a gigantic bankruptcy filing under its belt, not to bring up what everyone thinks about the business taking all that national cash to keep from having to file for the gigantic bailoutwhich they filed anyhow.
Certainly, at the moment many GM officials are sticking to what they know and not wanting to rebrand the business. CEO Fritz Henderson stated that rebranding wasnt awfully high on his list of things to do in the business. Which is probably a good thing to do considering all the troubles he inherited, but couldnt rebranding be handed off to the marketing section? After all, GM still has one of those and it really doesnt have the money to be throwing into high-cost tv spots at present.
Bits and pieces of GM have already begun to be rebranded; GMAC monetary services has replaced its name to Ally Bank and General Motors Asset Managemnet is at the present known as Promark Global Advisors.
However, with a company that is as well identified as GM could it work?
I dont think anything wrong with trying to perhaps promote the company another way than previously, but an whole new brand could be tricky to pull off for the business. I think that the best execution of rebranding could come from if it were to rebrand some of its brands such as Chevy or Cadillac. - 23311
These corporations have done well with the name modification; it is as if they are cracking what they once were and becoming a another company with a polished, pure representation.
Marketing professionals across the country agree that the rebranding of GM could be a respectable thing. If the target is to attempt and put this company on a immense diet and just turn it into a smaller car manufacturing company, Im not sure thered be that much injury in rebranding, said Jean-Pierre Dube, a University of Chicago marketing professor. The name isnt in good form, he said, so they have little to lose.
The General Motors brand has already grown to be a flawed brand, with a reputation of constructing bad quality cars and now with a gigantic bankruptcy filing under its belt, not to bring up what everyone thinks about the business taking all that national cash to keep from having to file for the gigantic bailoutwhich they filed anyhow.
Certainly, at the moment many GM officials are sticking to what they know and not wanting to rebrand the business. CEO Fritz Henderson stated that rebranding wasnt awfully high on his list of things to do in the business. Which is probably a good thing to do considering all the troubles he inherited, but couldnt rebranding be handed off to the marketing section? After all, GM still has one of those and it really doesnt have the money to be throwing into high-cost tv spots at present.
Bits and pieces of GM have already begun to be rebranded; GMAC monetary services has replaced its name to Ally Bank and General Motors Asset Managemnet is at the present known as Promark Global Advisors.
However, with a company that is as well identified as GM could it work?
I dont think anything wrong with trying to perhaps promote the company another way than previously, but an whole new brand could be tricky to pull off for the business. I think that the best execution of rebranding could come from if it were to rebrand some of its brands such as Chevy or Cadillac. - 23311
posted by Mr. Forex at
3:46 AM
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