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Tuesday, December 8, 2009

Writing Proposals Made Easy: Sample Business Proposals

By Peter Smith

If you're the owner of your own business, it's safe to say you're eager for more clients. Thanks to today's economy, there's no room for subpar business proposals. Instead of winging it, find sample business proposals and use them to build a solid foundation for a business offer that will attract clients and score some work before you're desperate.

First, never underestimate the power of pre-writing. Since this is your first draft and you're not submitting it to potential customers at this time, relax and try to have fun. Do your pre-writing and figure out what exactly you are going to pitch in this proposal, what goals you have and what will differentiate your services from the other distractions your clients have to weed through every day.

Think carefully about your business proposal. Divide your goals into several steps, taking notes the entire time on what will be necessary to accomplish each step. Finally, write down each step and organize them so the reader can see that, by using your services, they will inevitably be led to the goal you defined when you were pre-writing.

The next stage is writing your cover letter. Make it short and simple, at maximum only three paragraphs that declare the main thoughts behind your proposal -- for instance, you could write "Our company helps X number of businesses in the region. Our company can help you too by doing x, y, and z for you." Go ahead and elaborate on any successful stories you may have, but don't drown your proposal in a lengthy cover letter.

Next up: write the business proposal proper. Typically, proposals are sectioned into five parts: first stating what you do and who you are in an executive summary, a declaration of work stating the services you actually plan on providing, steps to take to reach this goal, reasons why you are more qualified than the next business, and finally the payment arrangements and terms of your contract.

Don't let yourself freak out over mistakes, as this is still your first draft and will probably be prone to more than a few goofups. Imagine your client sitting with you right now. What could you tell them that would cause them to invest in your ideas?|

Since this is the first draft, quality is not overly crucial at this stage. Realistically, the only thing you need to worry about here is finishing your proposal and fitting your information into the well defined structure of a proposal. If there's anything you want to change -- spelling, grammar, anything else -- it can be done later.

Think about your contract terms and pricing. Look into similar companies to your own and see what they charge. If you have to find out you're overcharging people, it's best to do so when you're in front of a computer screen by yourself rather than when you're sitting down to discuss business with your client.

When you have finished your first draft, you can begin the rewriting stage. Get a friend to read through your proposal so you can find any typo trouble or glaring errors. If there was anything you wanted to change or fix or if you wanted to add another section, do that now before continuing to the final stages.

When you believe you've got your proposal in a finished state, try a little role-playing to head off troublesome customers. Why not try putting on your customer's shoes for a little while? Consider how they'll see your proposal. Is there anything that might hang them up? Brainstorm as many reasons for the client not to buy from you as possible, and then create counterarguments to squash their anxiety.

It may be difficult, but writing a business proposal from a sample business proposal is not rocket science. Take some time to incorporate each of these steps into your working process and before long you'll produce a solid proposal that will keep the attention of your clients through a long, healthy relationship. - 23311

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